Business Analytics in simple word

Business analytics is the process of turning data into insights to improve business decisions. Data management, data visualization, predictive modeling, data mining, predictive simulation, and optimization are some of the tools used to generate insights from data. However, while business analytics relies heavily on statistical, quantitative, and operational analysis, developing data visualizations to present findings and shape business decisions is more important than the analysis itself.

Business analysis includes a combination of the following:

• Identifying new patterns and relationships with data mining
• Using quantitative and statistical analysis to design business models
• Conducting A/B and multivariate testing based on the findings
• Anticipate future business needs, performance and industry trends with predictive modeling
• Communicate your findings in reports to colleagues, management and clients